The Guardian x Peloton
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Peloton wanted to keep people motivated during the post Christmas slump.
Our campaign spanned 12 online articles and 6 print placements in the Guardian’s flagship weekend magazines: Saturday & The Observer Magazine.
Working closely with illustrator Sören Selleslagh I defined and rolled out the art direction across the campaign.
This involved commissioning bespoke illustrations for 3 articles and creating a graphic library of shapes to be used on articles with stock imagery.
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Design Lead / Art Director
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Print and digital editorial campaign including 6 placements in the Guardian’s flagship weekend titles: Saturday & The Observer Magazine
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Guardian Labs
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Creative Director - Cheryl Carulli
Picture Editor - Rebecca Shannon
Picture Researcher - Sandra Keating
Commissioning Editor - Siam Goorwich
Illustration - Sören Selleslagh
Photography - Andy Donohoe
Illustration: Sören Selleslagh
Photography: Andy Donohoe