The Guardian x Belazu
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Hot off the heels of a fresh rebrand, Belazu needed to cement their position as the go to brand for chef-grade ingredients on the supermarket shelf.
We created a regular pulse of recipe content from the UK’s top chefs, to increase brand recognition across the year. This included the first ever coverwrap of The Guardian’s flagship culture magazine; Saturday.
As lead designer I rolled out an art direction across multiple print and digital applications and attended the photoshoots.
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Design Lead
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First ever coverwrap of Saturday Magazine, regular print articles in Feast and Observer Food Monthly and repurposed online articles
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Guardian Labs
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Creative Director - Cheryl Carulli
Picture Editors - Rebecca Shannon, Deborah Castle
Commissioning Editor - Cassia Geller
Photographer - Ola O Smit
Prop stylist - Anna Wilkins
Food Stylists - Ellie Mulligan, Esther Clark
